For Immediate Relase

By Jennifer Cyphers - April 10, 2024

Pynwheel’s New Self Tour Application is Available Now

DENVER, COLO. ⎯ April 10, 2024 ⎯  Pynwheel, Inc., the multifamily industry's leading tour technology company, today announced a new version of the Self Tour mobile application. The new technology is the result of an integration between Pynwheel's Self Tour and Latch's improved OpenKit API, enabling Bluetooth access control in the Self Tour application. The result is the most elegant solution to date for prospective renters and buyers to visit any vacant unit on a property without an appointment. 

Pynwheel's Self Tour has been shown to increase the tour-to-close rate by 122% and reduce the time-to-tour rate from an average of 13 days to an average of 2 days, according to a Pynwheel case study. 

Pynwheel's proprietary map technology with step-by-step directions around a property, from anywhere, to anywhere, combined with Latch's easy and secure access, allows prospects to easily find what they're looking for and get in with just a wave of their phone. 

"I think we finally have a solution that meets the needs of prospective residents," says Jennifer Cyphers, Founder & CEO of Pynwheel. "Self-guided touring isn't new to the industry, but it never has been what it needed to be. This integration provides a clean approach that gives prospects what they want." 

"With reduced staff, properties are going to need to look for new ways to fill vacant units. Our new version of Self Tour is an obvious solution," Cyphers adds. "To my mind, this version of Self Tour is another indicator of Pynwheel's commitment to serving the multifamily sector by creating the best touring experience possible for prospective residents. Our goal has always been to make things easier, and I'm proud to say that we have done so and continue to do so in an ever-changing landscape." 

The new integration is part of Latch's renewed commitment to providing advanced solutions in access management and an enhanced resident experience under the leadership of Chief Doorman Jamie Siminoff. 

For additional information, visit and

About Pynwheel
Pynwheel designs interactive tour technology for the multifamily housing industry to enhance the prospect experience and improve tour-to-lease ratios. For more information, visit

About Latch 
Latch makes spaces better places to live, work, and visit through a system of software, devices, and services. For more information, please visit


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