Key Takeaways from Denver's Imagine That Event
What I learned from the Renter Panel
By Jennifer Cyphers - August 27, 2025
Pynwheel | Imagine That Takeaways
Insights from Renters at Imagine That
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Last week, John and I got to participate in a fun brainstorming event, Imagine That, a fundraiser for
Entryway
(a very cool non-profit providing multifamily job training and homes for people experiencing situational homelessness).
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During the event, we heard from a renter panel that reminded me a lot of the
“Perception is Reality” Presentation
I gave a couple of years ago, and the
Multifamily Living and Leasing Study
we produced before that. Here were the big takeaways:
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1. Self-Guided Tours Are Better for Everyone
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Renters were frustrated when leasing managers weren’t available for scheduled tours or were distracted when prospects arrived.
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The renter who took a self-guided tour had the fewest complaints about the entire process.
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Leasing staff in the audience admitted to being ghosted by prospects.
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The takeaway: Every property should offer Pynwheel Touch + Pynwheel Tour. It’s smoother for prospective residents and more efficient for leasing teams.
Check out this case study
to see how it will impact your bottom line.
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2. Communication is an Issue
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Residents said communication is both too much (too frequent, too formal, too long) and not enough (missing when issues arise).
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Email newsletters? They go unread.
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Quick surveys and short, friendly check-ins? Those were appreciated.
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The most appreciated form of communication? In person, on site.
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The takeaway: Keep it short, timely, and human.
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3. My Favorite Quote from the Event
“Your culture is not your mission or your vision. It is the worst thing you tolerate.” – Peter Lynch
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