Our Story

Hi! We are Pynwheel, a marketing technology company created to transform the multifamily sales and property tour experience through innovative applications. Founded in April 2012 by industry veteran Jennifer Cyphers, former Co-Owner, Sole Managing Member, and President of Engrain (fka Multifamily Edge) and Director of ApartmentGuide.com. Pynwheel first introduced itself to the industry through our premiere product, the sales and leasing touchscreen application. Pynwheel Touch was re-released in 2016 and in 2019 Pynwheel debuted our second application, Pynwheel Self Tour, as a solution to aid multifamily real estate properties in meeting the demand of prospects who preferred self-guided tours. Our applications can be found in properties nationwide and have helped to modernize the sales process and better the property tour experience for multifamily housing communities across the country. Pynwheel has been recognized as a leader in the multifamily tech space by the industry and even internationally receiving a Multi-Housing News Tech Choice Award in 2014 and honors from Wealth & Finance International for Most Innovative Indoor Way-Finding Tech Company- USA and Leading Providers of Self-Guided Tour Experiences in 2020.

Here at Pynwheel, we take pride in crafting the best tour technology possible that makes life easier for everyone including property staff and prospects. We are a passionate bunch and are fueled by seeing how our applications aid in the success of our clients, helping them convert more tours and generate more leases. Our logo is a symbolic representation of forward progress and play showcasing our vision of assisting you in moving your business ahead while having fun doing it. Are you ready to Pynwheel? :)